Understanding the association between customer demographics and behaviour is critical for operators of indoor retail spaces. This study explores such an association based on a combined understandi

With today’s ubiquitous computing technologies, our daily activities are continuously traced by smartphones in our pockets and more of our everyday things are now connected to the Internet. This

Understanding the association between customer demographics and behaviour is critical for operators of indoor retail spaces. This study explores such an association based on a combined understandi

This paper investigates the Cyber-Physical behavior of a user in a large indoor shopping center by leveraging anonymized (opt in) Wi-Fi association and browsing logs recorded by the center operato