Predicting User Demographics from Their CPS Behaviours

Nov 23, 2021

Physical: frequency, weekdays, duration, interests in shop categories

Cyber: WiFi frequency, search frequency, what to browse/search

Social: single, with kids, with another adult, in a group

age: 18-24, 25-39, 40-54, 55+

education level: Secondary/high school, Honours degree?

income: 0-$18,200, $18,201-$37,000, $37,001-$80,000, $80,000+

parental status: having kids?

shopper category: Inner or Rest of Sydney resident, CBD Worker, Domestic tourist, International tourist

Main Participants

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© 2021 Flora Salim - CRUISE Research Group.