Physical: frequency, weekdays, duration, interests in shop categories
Cyber: WiFi frequency, search frequency, what to browse/search
Social: single, with kids, with another adult, in a group
–age: 18-24, 25-39, 40-54, 55+
–education level: Secondary/high school, Honours degree?
–income: 0-$18,200, $18,201-$37,000, $37,001-$80,000, $80,000+
–parental status: having kids?
–shopper category: Inner or Rest of Sydney resident, CBD Worker, Domestic tourist, International tourist
© 2021 Flora Salim - CRUISE Research Group.
